Name: Gem Fitzrovia Hotel
Address: 20-28 Bolsover Street, London, W1W 5NB
Telephone: +44 20 7467 7000
Rating: 8.3

Gem Fitzrovia Hotel, London | Member Rates | Dyme

WiFi availableFree WiFiRestaurantBarSnack barScreens / Barriers between staff and guests for safety

Check-in / Check-out

From 03:00 PM · Until 11:00 AM

Classification

4-Star Hotel

Amenities

WiFi available, Free WiFi, Non-smoking rooms, Air conditioning, 24-hour front desk, Restaurant

Location

London, gb

Central Location in London's West End

Located in the heart of London's West End, Gem Fitzrovia Hotel is a 4-star Georgian building offering a convenient stay. Just a short walk from Oxford Street and Oxford Circus, and within easy reach of Regent’s Park, this hotel is the perfect base for exploring the city.

Modern Amenities and Comfortable Rooms

Each room at Gem Fitzrovia Hotel is spacious and airy, equipped with a digital LCD TV and free WiFi. Guests can also enjoy amenities such as tea and coffee-making facilities, as well as 24-hour room service for added convenience.

Dining Excellence at XX-XXVIII Restaurant and Omega Lounge Bar

Indulge in a superb dining experience at the elegant XX-XXVIII Restaurant or unwind with afternoon tea and cocktails at the Omega Lounge Bar. The hotel offers a delightful culinary journey for guests to savor.

Book your stay at Gem Fitzrovia Hotel for a memorable experience in London's vibrant West End.

Accommodations

Rooms & Suites

Check-in

Check-out

Guests

Loading rooms and rates...

Guest Reviews

What Guests Say

8.3

Excellent

4,552 reviews

Highlights

+Clean and comfortable rooms
+Helpful staff
+Great location

Could Improve

–Small room size
–Limited amenities
–Breakfast options could be better

Cleanliness8.7

Guests reported clean and comfortable rooms, although some noted issues with bathroom size.

Service8.8

Staff were consistently praised for being helpful and accommodating.

Location9.0

Location is a strong point, with many reviews highlighting convenience to attractions.

Room Quality8.1

Rooms are generally nice but some reviews mentioned small sizes.

Amenities7.7

Some guests expected more amenities like toiletries and water bottles.

Value for Money7.9

Mixed reviews on pricing, with some considering it poor value for the quality offered.

Food and Beverage7.7

Concerns about limited breakfast options and needs some improvement.

Overall Experience8.6

Overall, guests enjoyed their stay and appreciated the good service and location.

Richard

Couple · Aug 2026

COmfortable Hotel in a nice quiet neighborhood.

Liked:Comfortable and reasonably priced. Happy to be here for a second time. The manager was great about letting us leave our suitcase overnight.

Disliked:Our only issue with the hotel is that it is a bit far away from the center. That is absolutely, however, not the fault of the hotel.

via Nuitee

Peet

Couple · Aug 2026

Recommended

Liked:Nice, quiet, very clean room with quiet aircon. Really nice area for London, and an easy walk from Euston station. Felt safe.

Disliked:I think the only thing would be that it would have been nice to have less bright lighting in the bathroom. Great to have a bath, but it's not like you could have a relaxing bath - far too much bright lighting. Also, we'd have included breakfast if it was more reasonably priced. As it is, there are plenty of coffee shops etc locally, so the hotel missed out on some extra income from us.

via Nuitee

Khatuna

Solo Traveller · Aug 2026

Liked:Good breakfast

Disliked:Very small and uncomfortable bathroom

via Nuitee

Janet

Solo Traveller · Aug 2026

Great hotel in a great location

Liked:Very spacious, comfortable room and bathroom with very effective air conditioning. In a great location for sightseeing in central London. Great coffee shop Kaffeine within walking distance for a delicious breakfast.

Disliked:Nothing

via Nuitee

Location

How to Find Us

20-28 Bolsover Street

London · gb

+44 20 7467 7000

Policies

Good to Know

Check-in & Check-out

Check-in from 03:00 PM. Check-out by 11:00 AM. Early check-in and late checkout may be available upon request.

Cancellation

Cancellation terms vary by rate. Flexible rates allow free cancellation up to 24–48 hours before arrival. Non-refundable rates cannot be canceled or modified.

Payment

All prices are all-inclusive with taxes and fees. A valid credit card is required at check-in. No additional resort or service fees will apply.

Important Information

Please note that the card holder and payment card need to be present on check-in for identification or check-in may be declined and an alternative payment card will be requested to cover total accommodations cost. Guests are required to show a photo identification and credit card upon check-in. When booking a rate with breakfast included, please note this will be an English Breakfast Please note different terms and conditions will apply to group bookings for more than 5 rooms. The property will contact the guest following their reservation. Special requests are subject to availability and additional charges may apply. Guests with children please note that only one crib is available on request. The hotel will pre-authorize the first night of the stay for the credit-card holder. If the credit-card is not authorized with the amount, the hotel reserves the right to release the booking.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply. Guests under the age of 18 can only check in with a parent or official guardian. A deposit may be required at the property.

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Guest Reviews

What Guests Say

8.3

Excellent

4,552 reviews

Highlights

+Clean and comfortable rooms
+Helpful staff
+Great location

Could Improve

–Small room size
–Limited amenities
–Breakfast options could be better

Cleanliness8.7

Guests reported clean and comfortable rooms, although some noted issues with bathroom size.

Service8.8

Staff were consistently praised for being helpful and accommodating.

Location9.0

Location is a strong point, with many reviews highlighting convenience to attractions.

Room Quality8.1

Rooms are generally nice but some reviews mentioned small sizes.

Amenities7.7

Some guests expected more amenities like toiletries and water bottles.

Value for Money7.9

Mixed reviews on pricing, with some considering it poor value for the quality offered.

Food and Beverage7.7

Concerns about limited breakfast options and needs some improvement.

Overall Experience8.6

Overall, guests enjoyed their stay and appreciated the good service and location.

Richard

Couple · Aug 2026

COmfortable Hotel in a nice quiet neighborhood.

Liked:Comfortable and reasonably priced. Happy to be here for a second time. The manager was great about letting us leave our suitcase overnight.

Disliked:Our only issue with the hotel is that it is a bit far away from the center. That is absolutely, however, not the fault of the hotel.

via Nuitee

Peet

Couple · Aug 2026

Recommended

Liked:Nice, quiet, very clean room with quiet aircon. Really nice area for London, and an easy walk from Euston station. Felt safe.

via Nuitee

Khatuna

Solo Traveller · Aug 2026

Liked:Good breakfast

Disliked:Very small and uncomfortable bathroom

via Nuitee

Janet

Solo Traveller · Aug 2026

Great hotel in a great location

Disliked:Nothing

via Nuitee