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Gem Fitzrovia Hotel

London · GB

Gem Fitzrovia Hotel

8.3
Excellent4,602 reviews
  1. Hotel Collection
  2. /Hotels in London
  3. /Gem Fitzrovia Hotel
WiFi availableFree WiFiRestaurantBarSnack barScreens / Barriers between staff and guests for safety

Check-in / Check-out

From 03:00 PM · Until 11:00 AM

Classification

4-Star Hotel

Amenities

WiFi available, Free WiFi, Non-smoking rooms, Air conditioning, 24-hour front desk, Restaurant

Location

London, GB

Walkability

100
Walk

Central Location in London's West End

Located in the heart of London's West End, Gem Fitzrovia Hotel is a 4-star Georgian building offering a convenient stay. Just a short walk from Oxford Street and Oxford Circus, and within easy reach of Regent’s Park, this hotel is the perfect base for exploring the city.

Modern Amenities and Comfortable Rooms

Each room at Gem Fitzrovia Hotel is spacious and airy, equipped with a digital LCD TV and free WiFi. Guests can also enjoy amenities such as tea and coffee-making facilities, as well as 24-hour room service for added convenience.

Dining Excellence at XX-XXVIII Restaurant and Omega Lounge Bar

Indulge in a superb dining experience at the elegant XX-XXVIII Restaurant or unwind with afternoon tea and cocktails at the Omega Lounge Bar. The hotel offers a delightful culinary journey for guests to savor.

Book your stay at Gem Fitzrovia Hotel for a memorable experience in London's vibrant West End.

Neighbourhood

What’s Nearby

Getting around
  • Great Portland Street0.2 miles· Metro station
  • Regent's Park0.2 miles· Metro station
Landmarks
  • Royal Institute of British Architects0.1 miles· Art gallery
  • BT Tower0.2 miles· Landmark
  • British Museum0.6 miles· Museum
  • Madame Tussauds0.5 miles· Museum
Parks
  • The Regent's Park0.3 miles· Park
  • Russell Square0.7 miles· Park
Markets & shops
  • Liberty London0.6 miles· Department store
  • Goodge Place Market0.3 miles· Market

Straight-line distance from the hotel. Each place opens in Google Maps.

Loading rooms and rates...

FAQs

Common Questions

Check-in is from 03:00 PM and check-out is by 11:00 AM. Early check-in and late check-out may be available upon request.

Yes, complimentary Wi-Fi is available at the hotel.

Yes, the hotel has an on-site restaurant for guests.

The nearest station is Great Portland Street, 0.2 miles from the hotel.

No promo codes needed. As a Dyme member, you automatically receive wholesale pricing up to 35% below public rates.

Sustainability

Travel That Gives Back

Every booking through Dyme directly funds clean energy infrastructure.

5,910 tons
CO₂ Avoided Annually
~271,000
Equivalent Mature Trees Per Year
15 Central Parks
Of Mature Trees Equivalent

Sustainability at Gem Fitzrovia Hotel

LowHigh
Local grid: Medium carbon

The electricity grid in this region, not a rating of the hotel.

Emissions estimates are calculated using the local electricity grid carbon intensity for the hotel’s region, sourced from the U.S. EPA eGRID database (for U.S. properties) and Electricity Maps (for international properties). All sustainability information is derived from publicly available data sources, including hotel websites and certification bodies, and may not reflect the hotel’s actual energy usage or specific sustainability measures. Figures are approximate and provided for indicative purposes only.

Location

How to Find Us

20-28 Bolsover Street

London · GB

+44 20 7467 7000

Policies

Good to Know

Check-in & Check-out

Check-in from 03:00 PM. Check-out by 11:00 AM. Early check-in and late checkout may be available upon request.

Cancellation

Cancellation terms vary by rate. Flexible rates allow free cancellation up to 24–48 hours before arrival. Non-refundable rates cannot be canceled or modified.

Payment

Prices include the taxes and fees paid when you book. Some hotels charge a resort, city or service fee on arrival; where they do, the amount is shown with each room and at checkout. A valid credit card is required at check-in.

Important Information

Please note that the card holder and payment card need to be present on check-in for identification or check-in may be declined and an alternative payment card will be requested to cover total accommodations cost. Guests are required to show a photo identification and credit card upon check-in. When booking a rate with breakfast included, please note this will be an English Breakfast Please note different terms and conditions will apply to group bookings for more than 5 rooms. The property will contact the guest following their reservation. Special requests are subject to availability and additional charges may apply. Guests with children please note that only one crib is available on request. The hotel will pre-authorize the first night of the stay for the credit-card holder. If the credit-card is not authorized with the amount, the hotel reserves the right to release the booking.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply. Guests under the age of 18 can only check in with a parent or official guardian. A deposit may be required at the property.

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Guest Reviews

What Guests Say

8.3

Excellent

4,602 reviews

Highlights

  • +Clean and comfortable rooms
  • +Helpful staff
  • +Great location

Could Improve

  • –Small room size
  • –Limited amenities
  • –Breakfast options could be better
Cleanliness8.7

Guests reported clean and comfortable rooms, although some noted issues with bathroom size.

Service8.8

Staff were consistently praised for being helpful and accommodating.

Location9.0

Location is a strong point, with many reviews highlighting convenience to attractions.

Room Quality8.1

Rooms are generally nice but some reviews mentioned small sizes.

Amenities7.7

Some guests expected more amenities like toiletries and water bottles.

Value for Money7.9

Mixed reviews on pricing, with some considering it poor value for the quality offered.

Food and Beverage7.7

Concerns about limited breakfast options and needs some improvement.

Overall Experience8.6

Overall, guests enjoyed their stay and appreciated the good service and location.

Best

Solo Traveller · Sep 2026

10

Boutique stay in an excellent location

Liked:Excellent location and easy walking distance to Euston Station and tube stations

via Nuitee

Yannick

Couple · Sep 2026

8
Liked:Clean and silent rooms
Disliked:Well located and quiet. No outside noice

via Nuitee

Mary

Couple · Sep 2026

8

Convenient comfortable hotel for one night stay

Liked:Location near Regents Park and Great Portland Street tube. Room comfortable and quite spacious. Good breakfast with plenty of choice
Disliked:Difficult to open window in room. Quite expensive but that's London

via Nuitee

Carol

Solo Traveller · Sep 2026

8

Well located quiet hotel

Liked:The hotel is really well situated and on a very quiet street. Quite a surprise for London. We were on the ground floor but we weren't disturbed by any noise. The room was very clean and the shower was excellent. Our towels were changed and bed made even though we only stayed two nights.
Disliked:The decor is a little dated and the part of the bathroom where the toilet was is a little cramped (with the loo roll holder where you would normally want to put your feet). The air-conditioning seemed to be quite an old system - a little noisy and not hugely effective. A better selection of tea/coffee would have been good with both cups and supplies replaced when the room was cleaned, but these are very minor points. We would definitely use this hotel again.

via Nuitee

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