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#593, 1401 Lavaca Street, Austin, TX 78701.
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1-218-GET-DYME (1-218-438-3963)
hello@dyme.earth
#593, 1401 Lavaca Street, Austin, TX 78701.
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Assembly Leicester Square

London · gb

Assembly Leicester Square

7.9
Very Good6,492 reviews
  1. Hotel Collection
  2. /Hotels in London
  3. /Assembly Leicester Square
RestaurantNon-smoking roomsAir conditioningLift / ElevatorLuggage storageSoundproof rooms

Check-in / Check-out

From 03:00 PM · Until 11:00 AM

Classification

3-Star Hotel

Amenities

Non-smoking rooms, Air conditioning, Restaurant, Lift / Elevator, Luggage storage, Soundproof rooms

Location

London, gb

Luxurious Rooms with Modern Amenities

Experience comfort and style at Assembly Covent Garden with air-conditioned rooms and private bathrooms. Enjoy a rejuvenating walk-in power shower and stay connected with complimentary WiFi.

Prime Location in the Heart of London

Conveniently located just steps away from the Arts Theatre and Prince Of Wales Theatre, our hotel is also near Charing Cross Road and Trafalgar Square. Explore the vibrant surroundings and easily access popular attractions.

Easy Access to Transportation and Airport

With Shaftesbury Avenue a stone's throw away, getting around London is a breeze. Additionally, London City Airport is a short 12 km journey from our property.

Book your stay at Assembly Covent Garden now for an unforgettable London experience.

Loading rooms and rates...

Location

How to Find Us

27-31 Charing Cross Rd

London · gb

Policies

Good to Know

Check-in & Check-out

Check-in from 03:00 PM. Check-out by 11:00 AM. Early check-in and late checkout may be available upon request.

Cancellation

Cancellation terms vary by rate. Flexible rates allow free cancellation up to 24–48 hours before arrival. Non-refundable rates cannot be canceled or modified.

Payment

All prices are all-inclusive with taxes and fees. A valid credit card is required at check-in. No additional resort or service fees will apply.

Important Information

Assembly Hotel is proud to donate 2% of its sales to charities that support education for underprivileged and disadvantaged communities across Britain. Cash payments cannot be processed at this property. Please note that the card used to make the booking has to be presented upon check-in.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

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ASSEMBLY LEICESTER SQUARE

Guest Reviews

What Guests Say

7.9

Very Good

6,518 reviews

Highlights

  • +Great location
  • +Helpful staff
  • +Good breakfast options

Could Improve

  • –Issues with room comfort
  • –Cleanliness concerns
Cleanliness7.0

Mixed sentiments about cleanliness with some reports of issues.

Service8.5

Service was consistently praised for being friendly and attentive.

Location9.1

The location received high marks for its convenience and proximity to attractions.

Room Quality7.5

Room quality received mixed feedback; some found issues with bed comfort.

Amenities7.5

Basic amenities were mentioned, but some guests wanted improvements.

Value for Money7.5

Perceived as somewhat expensive given the room quality.

Food and Beverage8.0

Breakfast options were positively noted, but some guests sought more amenities.

Overall Experience8.0

Overall experience was positive with a few minor complaints.

clive

Couple · May 2026

6

The stay was great but the hassle I received from booking 7 months early caused major stress.

Liked:For theatre goers it is the perfect spot. We stayed at the hotel 2 year’s ago
Disliked:The inflexibility of the rules towards your clients.it appears that the company has had problems in the past causing this litigiousness. We want to be guests not prisoners of harsh rules. No other hotel we stay at comes close to this . They are friendly and flexible.

via Nuitee

Gay Hanna Boelens

Solo Traveller · May 2026

9

I think it’s a great find and I will use it again when in London

Liked:Convenient location and friendly staff
Disliked:Nothing!

via Nuitee

Diane

Family With Children · May 2026

9

Very enjoyable

Liked:Very clean room lovely decor
Disliked:Tea and coffee facilities in the room

via Nuitee

King

Solo Traveller · May 2026

9
Liked:Everything was clean great location for going to a theatre show bed was comfy good shower plus free shower products and har dyer
Disliked:It's was not a problem but drink making would have been nice

via Nuitee