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How Dyme WorksBook travel, fund renewablesOur ImpactThe change your trips createOur StoryWhy we started Dyme
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#593, 1401 Lavaca Street, Austin, TX 78701.
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1-218-GET-DYME (1-218-438-3963)
hello@dyme.earth
#593, 1401 Lavaca Street, Austin, TX 78701.
DISCLAIMER
Dyme.Earth (“Service”) is a standalone service provided through Dyme Digital Inc, a Delaware registered Corporation. Logos are the trademarks of their owners and do not imply endorsement of Dyme Digital Inc. Dyme Dividends have no cash or redemption value. One time implementation and monthly fees may apply.
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Assembly Leicester Square

London · gb

Assembly Leicester Square

7.9
Very Good6,191 reviews
  1. Hotel Collection
  2. /Hotels in London
  3. /Assembly Leicester Square
RestaurantNon-smoking roomsAir conditioningLift / ElevatorLuggage storageSoundproof rooms

Check-in / Check-out

From 03:00 PM · Until 11:00 AM

Classification

3-Star Hotel

Amenities

Non-smoking rooms, Air conditioning, Restaurant, Lift / Elevator, Luggage storage, Soundproof rooms

Location

London, gb

Luxurious Rooms with Modern Amenities

Experience comfort and style at Assembly Covent Garden with air-conditioned rooms and private bathrooms. Enjoy a rejuvenating walk-in power shower and stay connected with complimentary WiFi.

Prime Location in the Heart of London

Conveniently located just steps away from the Arts Theatre and Prince Of Wales Theatre, our hotel is also near Charing Cross Road and Trafalgar Square. Explore the vibrant surroundings and easily access popular attractions.

Easy Access to Transportation and Airport

With Shaftesbury Avenue a stone's throw away, getting around London is a breeze. Additionally, London City Airport is a short 12 km journey from our property.

Book your stay at Assembly Covent Garden now for an unforgettable London experience.

Loading rooms and rates...

Location

How to Find Us

27-31 Charing Cross Rd

London · gb

Policies

Good to Know

Check-in & Check-out

Check-in from 03:00 PM. Check-out by 11:00 AM. Early check-in and late checkout may be available upon request.

Cancellation

Cancellation terms vary by rate. Flexible rates allow free cancellation up to 24–48 hours before arrival. Non-refundable rates cannot be canceled or modified.

Payment

All prices are all-inclusive with taxes and fees. A valid credit card is required at check-in. No additional resort or service fees will apply.

Important Information

Assembly Hotel is proud to donate 2% of its sales to charities that support education for underprivileged and disadvantaged communities across Britain. Cash payments cannot be processed at this property. Please note that the card used to make the booking has to be presented upon check-in.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

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ASSEMBLY LEICESTER SQUARE

Guest Reviews

What Guests Say

7.9

Very Good

6,191 reviews

Highlights

  • +Great location
  • +Helpful staff
  • +Good breakfast options

Could Improve

  • –Issues with room comfort
  • –Cleanliness concerns
Cleanliness7.0

Mixed sentiments about cleanliness with some reports of issues.

Service8.5

Service was consistently praised for being friendly and attentive.

Location9.1

The location received high marks for its convenience and proximity to attractions.

Room Quality7.5

Room quality received mixed feedback; some found issues with bed comfort.

Amenities7.5

Basic amenities were mentioned, but some guests wanted improvements.

Value for Money7.5

Perceived as somewhat expensive given the room quality.

Food and Beverage8.0

Breakfast options were positively noted, but some guests sought more amenities.

Overall Experience8.0

Overall experience was positive with a few minor complaints.

De Brauw

Couple · Mar 2026

6
Disliked:Bed was too small for two people

via Nuitee

Martin

Extended Group · Mar 2026

8
Liked:Excellent location.
Disliked:Room too small.

via Nuitee

Laing

Family With Children · Mar 2026

10
Liked:Very clean, lovely view! Roof top has amazing views. Very close to all the shops.

via Nuitee

Simon

Couple · Mar 2026

10

Great stay, will stay again when back in London.

Liked:The location is excellent as are the staff. When booking I didn’t take notice of the size of room. It was too small and completely unsuitable for my wife and me. I asked if we could upgrade and they did so with no fuss and no extra charge. I can’t thank them enough, we had an excellent stay.
Disliked:There could have been more amenities in the room, a kettle to make teas and coffees but I don’t have a major issue with this.

via Nuitee