The Prima Hotel Jongno Insadong

Rooms and facilities repeatedly described as clean and well maintained in multiple reviews; no major cleanliness complaints.

Staff frequently noted as friendly, professional and helpful (24h concierge available); service is a clear strength of the property.

Consistently praised as an excellent, central location (close to palaces, Insadong, Myeongdong and metro); walking distance to many attractions.

Mixed feedback: some rooms described as spacious and comfortable, but several reviews mention small rooms, lack of wardrobe/closet, tight luggage storage and occasional minor issues (noise, minor AC leak).

On-site amenities (laundromat, gym, cafe, 24h services) are useful and noted positively; parking is available but charged, which some guests mentioned.

Good value driven by superb location and service, though some guests felt breakfast/options outside were better or that rooms were small for the price.

Breakfast receives mixed but generally positive comments (some praise variety and quality; others say breakfast wasn't worth it or wanted more Korean options); on-site cafe with Western options noted.

Overall very positive experience: many guests highly recommend the hotel due to location, cleanliness and helpful staff despite minor room/food caveats.